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Additional Considerations When Evaluating Internet Marketing Accuracy

  • Chad E. Cook
    Correspondence
    Corresponding author: Chad E Cook PT, PhD, Duke University, Division of Physical Therapy, 311 Trent Dr, Durham, NC 27710.
    Affiliations
    Division of Physical Therapy, Duke University, Durham, NC
    Department of Population Health Sciences, Durham, NC
    Duke Clinical Research Institute, Duke University, Durham, NC
    Department of Orthopaedic Surgery, Duke University, Durham, NC
    Search for articles by this author
  • Oke Anakwenze
    Affiliations
    Department of Orthopaedic Surgery, Duke University, Durham, NC
    Division of Sports Science, Duke University, Durham, NC
    Search for articles by this author
      It was with great interest that we read “Online Information About the Effectiveness of Shoulder Surgery Is Not Based on the Best Available Evidence: A Content Analysis” by Andrew Robertson et al.
      • Robertson A
      • et al.
      Online information about the effectiveness of shoulder surgery is not based on the best available evidence: a content analysis.
      This author team has a long and distinguished record of advocating for evidence-based practice. Like others in previous studies,
      • Kingery MT
      • Schoof L
      • Strauss EJ
      • Bosco JA
      • Halbrecht J
      Online direct-to-consumer advertising of stem cell therapy for musculoskeletal injury and disease: misinformation and violation of ethical and legal advertising parameters.
      • Lamont SM
      • Steffensmeier AM
      • Harman TW
      • Martineau DW
      A qualitative study assessing information on the internet compared with AAOS guidelines for the treatment of distal radius fractures.
      • Thomas D
      • Medoff B
      • Anger J
      • Chughtai B
      Direct-to-consumer advertising for robotic surgery.
      • Shofoluwe AI
      • Naveen NB
      • Inabathula A
      • et al.
      Internet promotion of direct anterior approach total hip arthroplasty by members of the American Association of Hip and Knee Surgeons.
      the authors evaluated the overall accuracy of internet websites against current available evidence. Their study summarized the proportion of consumer webpages (from an Australian-based search domain) on subacromial decompression and rotator cuff repair operations that make an accurate portrayal of the benefits and harms, alternatives to surgery, and additional recommendations.

      List of abbreviations:

      ACCC (Australian Competition and Consumer Commission), DTC (direct-to-consumer)
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      References

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        Online information about the effectiveness of shoulder surgery is not based on the best available evidence: a content analysis.
        Arch Phys Med Rehabil. 2021 Jun 12; ([Epub ahead of print])
        • Kingery MT
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        Online direct-to-consumer advertising of stem cell therapy for musculoskeletal injury and disease: misinformation and violation of ethical and legal advertising parameters.
        J Bone Joint Surg Am. 2020; 102: 2-9
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        Direct-to-consumer advertising for robotic surgery.
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      2. Federal Trade Commission. Online advertising and marketing. Available at: https://www.ftc.gov/tips-advice/business-center/advertising-and-marketing/online-advertising-and-marketing. Accessed: April 23, 2021.

      3. Australian Competition and Consumer Commission. About the ACCC. Available at: https://www.accc.gov.au/about-us/australian-competition-consumer-commission/about-the-accc. Accessed April 23, 2021.

      4. Australian Competition and Consumer Commission. Advertising and selling guide. Available at: https://www.accc.gov.au/accc-book/printer-friendly/29527. Accessed April 23, 2021.

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